Post by warner123 on Feb 26, 2024 23:07:15 GMT -6
Italians, people of navigators on smartphones and tablets. Here are 3 tips for companies that want to operate consciously and implement an effective mobile strategy: 1) Awareness : have a clear vision from the beginning of what you want to communicate, how and to whom. 2) Consistency : that is, treating mobile not as a world in itself, but as part of a strategy that includes all the tools involved in interacting with your audience. 3) Presence : be aware that presence and visibility optimized for mobile devices (smartphones and tablets) is no longer an optional choice, but the fundamental requirement when an increasingly higher percentage of contacts between company and customer takes place via devices mobile.
In Italy, for example, mobile Internet access went from 10.15% in August 2013 to 22.2% in August 2014. Consequently Uruguay Mobile Number List the growth was 118%, one of the highest percentages found in global level. And note that in May of this year the percentage was as high as 33%, with a corresponding decrease in desktop access reaching its lowest point, 59%. (StatCounter Global Stats Report – Sept. 2014) Responsive sites, mobile sites and apps: what are the most important factors to consider? The choice must essentially be linked to 3 evaluations: the sector in which one finds oneself operating and its audience, the objectives one wants to achieve and, last but not least, the budget available.
Each solution has an important series of pros and cons at both a communication and technological level and a careful evaluation allows you to find the best path or, if nothing else, the right compromise between limits and needs. Where do we get information? News is increasingly a matter of smartphones and tablets. This is certified by the new edition of the Digital News Report signed by the Reuters Institute for the Study of Journalism. More than a third of users from the countries examined, including Italy, now use two or more devices a week for this specific type of cultural supply (39%). For a fifth, the mobile phone is the hub of the journalistic ecosystem. The responsive version is very important, but users increasingly prefer applications to read information. (Digital News Report 2014) Video content represents a rapidly growing component, both in terms of the number of videos consumed and in terms of attention. CISCO expects average annual growth in traffic generated by video content of 78% between 2012 and 2016.
In Italy, for example, mobile Internet access went from 10.15% in August 2013 to 22.2% in August 2014. Consequently Uruguay Mobile Number List the growth was 118%, one of the highest percentages found in global level. And note that in May of this year the percentage was as high as 33%, with a corresponding decrease in desktop access reaching its lowest point, 59%. (StatCounter Global Stats Report – Sept. 2014) Responsive sites, mobile sites and apps: what are the most important factors to consider? The choice must essentially be linked to 3 evaluations: the sector in which one finds oneself operating and its audience, the objectives one wants to achieve and, last but not least, the budget available.
Each solution has an important series of pros and cons at both a communication and technological level and a careful evaluation allows you to find the best path or, if nothing else, the right compromise between limits and needs. Where do we get information? News is increasingly a matter of smartphones and tablets. This is certified by the new edition of the Digital News Report signed by the Reuters Institute for the Study of Journalism. More than a third of users from the countries examined, including Italy, now use two or more devices a week for this specific type of cultural supply (39%). For a fifth, the mobile phone is the hub of the journalistic ecosystem. The responsive version is very important, but users increasingly prefer applications to read information. (Digital News Report 2014) Video content represents a rapidly growing component, both in terms of the number of videos consumed and in terms of attention. CISCO expects average annual growth in traffic generated by video content of 78% between 2012 and 2016.
