Post by hasina789956 on Oct 28, 2024 0:53:16 GMT -6
The vastness of the advertising market and the competition make it difficult to reach a large number of users, especially if the advertising is impersonal and annoying. The world of digital advertising continues to evolve and advance in its search to show personalized ads in real time . Dynamic creatives allow you to get ahead of the consumer, once you know their particularities, by updating the dynamic elements of a given ad. Let's see what exactly this innovative advertising model consists of!
Dynamic creatives or DCO strategies
Also known as DCO (Dynamic Creative Optimization) strategies, dynamic creatives select the creative elements of an advertisement based on the specific parameters of each bulk email campaigns user. On the one hand, creative elements are understood as those segments of an advertisement that can be modified to personalize them and capture the attention of each consumer. They can be images, headlines, CTAs, etc.
On the other hand, when we talk about the particularities of each user, we refer to a series of variable attributes of each viewer . For example, demographic data, location, type of device, periods of greatest digital activity and online behavior (pages visited, purchasing habits, etc.). In this way, the right user is reached , with the relevant message for him and at the right time .
The process of developing dynamic creatives begins with Ad Intelligence , which is precisely the selection of those modifiable creative elements. Elements to which we can give as many variable attributes as we need. Then, in Servilogic (a kind of Excel) a kind of database is generated with all the versions of each copy, keywords, colors, URLs and other dynamic elements. The platforms that work with DCO have templates that update in real time based on the behavior of each user (data obtained thanks to cookies).
The strategies used in DCO are:
Retargeting . Like the one used after a user searches for footwear websites, for example.
Advanced retargeting . Actions performed on users who have left a process halfway on one of the pages of a site.
Mass creative testing . This involves launching a high volume of creative models and optimizing them based on user response.
Dynamic dates . A copy template where dates are automatically modified for the day of a concert or the premiere of a series.
Geotargeting . The star DCO strategy uses a user's geolocation to launch offers from a specific business near their location.
Dynamic creatives or DCO strategies
Also known as DCO (Dynamic Creative Optimization) strategies, dynamic creatives select the creative elements of an advertisement based on the specific parameters of each bulk email campaigns user. On the one hand, creative elements are understood as those segments of an advertisement that can be modified to personalize them and capture the attention of each consumer. They can be images, headlines, CTAs, etc.
On the other hand, when we talk about the particularities of each user, we refer to a series of variable attributes of each viewer . For example, demographic data, location, type of device, periods of greatest digital activity and online behavior (pages visited, purchasing habits, etc.). In this way, the right user is reached , with the relevant message for him and at the right time .
The process of developing dynamic creatives begins with Ad Intelligence , which is precisely the selection of those modifiable creative elements. Elements to which we can give as many variable attributes as we need. Then, in Servilogic (a kind of Excel) a kind of database is generated with all the versions of each copy, keywords, colors, URLs and other dynamic elements. The platforms that work with DCO have templates that update in real time based on the behavior of each user (data obtained thanks to cookies).
The strategies used in DCO are:
Retargeting . Like the one used after a user searches for footwear websites, for example.
Advanced retargeting . Actions performed on users who have left a process halfway on one of the pages of a site.
Mass creative testing . This involves launching a high volume of creative models and optimizing them based on user response.
Dynamic dates . A copy template where dates are automatically modified for the day of a concert or the premiere of a series.
Geotargeting . The star DCO strategy uses a user's geolocation to launch offers from a specific business near their location.
